A Brand Genetics Evaluation by IDEAS4 helps companies define who they are

 

There are literally hundreds of decisions to make when assembling the building blocks of life for a business. And unless you’re a marketing guru, how do you decide which sales, marketing, advertising, and internet options to choose? How do you decide the timing of all those options? And how do you do it on a limited budget? 

 

 

Brand Genetics is IDEAS4’s solution to discover the DNA of your brand and provide a roadmap of brand positioning, marketing programs, ideas and solutions that can only come from an objective, experienced third-party participant (and one with the chops to be honest about it).

 

In order to deliver this Brand Genetics marketing evaluation to you, we:

 

• Research your brand to determine what differentiates it from your competitors. 

• We conduct competitive research on marketing positioning, messaging, branding, 

media spends (if available), social media reach and more. 

• We analyze your current marketing materials to determine whether they capture 

the essence of your brand, and communicate it simply and easily. 

 

And from this evaluation, we develop this marketing roadmap that includes our recommendations, ideas and strategies.

 

Old: Business Profile - New: Business DNA

Old: Value Proposition - New: Business Personality

Old: Mission Statement - New: Business Mantra

SWOT Analysis

SWOT Strategies

 

Branding

Positioning Line

Culture

 

Before marketing to potential customers, it is important to take deep a look inward and 

understand the business. By understanding this information, you will be able to effectively 

communicate the message to potential customers.

 

Your Business DNA is the quick version of who you are and whom you serve. This clear and simple definition of who the company is will serve as a baseline for all future marketing efforts.

 

Your Business Personality is the key reason a prospect will buy from you instead of a competitor. When crafting any marketing communication, you have to know what the trigger is for your 

customers to buy and your Business Personality helps make this message clear.

 

Strengths, Weaknesses, Opportunities and Threats (SWOT)

SWOT analysis is a tool used for auditing an organization and its environment, helping 

marketers to focus on key issues. SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors; opportunities and threats are external 

factors. Your SWOT Summary helps break your business down into 4 easy to read categories. 

By taking an honest, top-level view of your Strengths, Weaknesses, Opportunities and Threats, your marketing can be guided to leverage the good and address the bad.

 

Translate into strategies for Business/Marketing Plan

Strengths  /  Weaknesses

 

Opportunities 

How do we use our strengths to leverage opportunities?

How do we overcome weaknesses that could prevent us from taking advantage of opportunities?

 

How do we use our strengths to reduce the likelihood and impact of threats?

How do we address weaknesses that could make threats a reality?

 

With a good understanding of who you are and who the target segments are, we can turn our attention to aggressively promoting your business. By creating a comprehensive plan that is grounded from your Looking Inward data, you can market strategically and realize a greater return on your investment.

 

MANTRA

The Mantra replaces the old “Mission Statement” as a short, memorable, “essence” of your 

business.  It needs to permeate the thinking, attitudes and action of your company – in other words, every business decision and practice should be measured against the Mantra. 

 

The organization’s logo is a visual, iconic representation of the brand. Because the brand is largely unknown, a positioning line is needed to provide a concise description that makes the brand 

relevant to the audience.