Decide Who You Are
The Decision Phase begins with development of a Brand Strategy. The purpose is to understand the key features of a company's business, market, customers and prospects to define an effective brand strategy. Listening to your company leadership, sales staff and other front line listeners will help us understand the company and find breakdowns in who you think you are and who you actually might be.
Based on an understanding of the company, its products and services, audiences and competition, we'll help define the messaging that will help you differentiate your company from your competitors.
Differentiate Yourself From Others
Why has your company been successful, where others have failed? What makes you unique or special? We'll research your competitors through searches, news articles, review their website, collateral material and more. We will build a matrix of their differentiators and help you find your place within the competitive environment.
Dedicate Your Company To A Long-Term Strategy
These next 2 Phases are something we can be cheerleaders on, but it is incumbent on the company leadership to “buy-in” to the brand, be the brand evangelist and walk the walk. Without strong company leadership for a brand position, the entire exercise is a waste of time and money.
Deliver On Your Promises
Once we know what makes you different, better and more successful, and develop messaging, both internal and external it’s time for everyone in the organization to become part of that Brand Mission and dedicate themselves to delivering on the Brand Promise. We can help with staff presentations, office posters, e-mail signatures