Search Engine Optimization Experts Since 1998
As the web increases its role in global communication and dominance as a local, national, and international information medium, search engines have become increasingly more important and a critical factor in driving traffic to your site. Whether searching for a product or certain subject information, search engines drive the traffic that can make a site successful, or not.
The criteria by which search engines determine who gets on the first page and who does not has changed dramatically over the years. Originally, just putting keywords in correctly and having a few inbound links and some decent content almost guaranteed you a place on the first two pages. Today however, with increased competition for smaller marketing space, the ability to land on the first page becomes increasingly more difficult.
Google claims to have more than 200 different criteria they use to determine a website page rank. No one in our business knows them all, many are guessing, some just sell you what they think they can sell you. We can promise you an honest analysis of your website and a fair price for our SEO services.
Interestingly, as more search engine optimization firms are created - firms touting their intimate knowledge of SEO and their "expertise" in landing you and/or your company on the first page - the greater demand there is to get on the first page. This increased competition of "business as usual" is perpetuating the problem of space allocation, thus creating no net gain for you.
Unless you have had the opportunity to experience the web evolution over time like the folks at IDEAS4, understand how the search engine algorithms work, AND think out of the box for a way to get there, you will be wasting a large portion of your money just to be "like everyone else."
The bottom line: SEO is a moving target that requires knowledge of the systems in place and how to best present information in a way that is not only attractive to search engines, but is MORE attractive than your competitors. While only the founders of Google fully understand how the natural search algorithm works, at IDEAS4, we understand more than other SEO companies.
Debunking the "We'll Get You on the First Page" Myth
What a crock! Any SEO company that guarantees your placement on the first page of Google consistently over time is blowing smoke. There are no guarantees. In fact, even the smartest SEO people will tell you that only Google knows all the factors involved in getting you on the first page, and they aren't telling.
The best thing to do is hire a company like IDEAS4 to give you the best advantage possible in obtaining your SEO goals.