SEO Success Factors
Knowing what is required for successful SEO deployment will give you a knowledge base from which to negotiate the best deal, or to decide whether you can do it yourself with internal resources.
Content is King
Why does Google place one company above another in the rankings? There are perhaps 20 different factors that play into their decision model, but one thing is for certain: Content is king! There is no getting around the fact that without good information on your website, you will never be ranked higher than someone that has good, consistently updated content.
Google wants their customer user experience to be the best it can be. So they will rank a website with good solid unduplicated content higher than others. When I say unduplicated, I mean you can’t just go out and steal content, buy a content generator, or put a bunch of news feeds on your website. You
need to generate your own stuff. This is perhaps the most difficult factor in managing websites today.
It’s time consuming, expensive and boring, but it’s critically important to your site’s success. If you have good industry specific content that a prospective customer will want to learn, gain knowledge from, and otherwise be smarter when they leave, in Google’s eyes, it is better than an ecommerce site that is all about selling stuff and not about educating their customers.
In addition to the critical nature of content on your website, there are a number of other key factors and critical components to building higher ranking through SEO. Developing and managing these components are the keys to making your site competitive and successful.
Click Here to read the 11 things you must do to have a successful SEO strategy
